Professional Marketing Services

Professional Marketing Services

Marketability, LLC provides professional marketing consulting services for the built environment.

ABOUT US

Marketability, LLC provides professional marketing consulting services to A/E/C firms, including architects, engineers, contractors, construction managers, environmental consultants, planners, and vendors/suppliers. Our main focused areas of services are to make business connections, form strategic teaming arrangements, and assist our clients in managing and writing winning proposals. In addition, we provide marketing database management, business development, marketing, and communication services for A/E/C firms. We also offer consulting services to help professional trade associations and non-profit organizations grow and thrive.

As owner and “Proposal Guru / Chief Marketeer” of Marketability, Julie Chen has over 26 years of experience in proposal management/writing, business development, marketing database, marketing, public relations, and market research. Julie has provided professional marketing services to several Hawaii, national, and international multidisciplinary A/E/C companies for over 21 years. She has excellent knowledge of A/E/C proposal and marketing protocols as well as general A/E/C management practices.

Julie has a strong foundation in strategizing, directing, and implementing all aspects of the pursuit and proposal preparation process. She has extensive experience in managing and preparing Federal/State/County indefinite delivery indefinite quantity (IDIQ)/one-off/task order proposal, Standard Form 330 (SF330), statement of qualifications (SOQ), DPW Form 120, Small Business Innovation Research (SBIR) grant application, and patent application. Julie is also skilled in marketing database management. She is an effective event planner and has exhibited at various trade shows, conferences, and educational fairs. Julie is known to be task-oriented, organized, attentive to detail, and interacts effectively with both internal and external clients.

SERVICES

  • Strategic Marketing Planning

  • Marketing and Business Development Implementation

  • Lead Identification, Generation and Tracking

  • Client Introduction and Meetings

  • Marketing Research and Analysis

  • Capture Plans

  • Proposal Management and Writing

  • Marketing and Proposal Training

  • Shortlist Interview Preparation

  • Proposal Debrief Request and Coordination

  • Database Management and Administration (project descriptions, staff resumes, contacts, images)

  • Marketing Collateral Creation and Maintenance

  • Press Releases, Publicity, Public Relations and Advertising

  • Corporate Identity and Branding

  • Award Package Creation and Promotions

  • Special Events and Trade Shows

TESTIMONIALS

  • "Julie is a true professional and one who continually gives a hundred plus percent to all endeavors. She is efficient, organized, and knows what it takes to get a sound, solid, and winning proposal structured, prepared and out the door on or before Client-specified timeframes."

    Betsy Alspaugh, Senior Environmental Engineer, AECOM Environment

  • “Just wanted to pass on my thanks to you for Julie’s work on the submarine cable proposal. It was a challenging task with so many moving parts coming together so late in the process from so many different entities inside and outside of AECOM...”

    Mike Downs, PhD, Design & Development, Vice President/Principal, Senior Social Scientist, AECOM Planning

  • “…Thanks to all of those who supported this effort and a special thanks to Julie for keeping us focused and the long hours she put in getting the proposal finalized.”

    Ian Lange, PE, former Senior Program Manager, ECC

  • “Great job on the Spartan win! You were very key to the win, and I/we really appreciate all of your extra efforts.”

    John Fern, Program Director, ECC

  • “Julie is a person that can be trusted, knowledgeable on what’s needed in marketing/proposal packages, flexible on work schedule, and her attention to detail is phenomenal. She’s been a pleasure to work with, and would recommend her to others that needed marketing and proposal assistance.”

    Confidential Client (a mid-size engineering firm with offices in Hawaii and U.S. mainland)

  • "Julie Chen has extensive experience in writing Federal construction proposals that are well-written and concise. I never once heard an excuse and was always brought with good suggestions when faced with issues. I highly recommend working with Julie Chen of Marketability."

    Partner of a Confidential Client (a large construction firm in Guam)

  • "Julie is outstanding. She's hard working, very professional and has helped me immensely in pursuing transportation related work in Hawaii. She has helped me in getting acclimated into Earth Tech as well. She really came through on the large Honolulu Light Rail proposal with stellar marks from me. She definitely merits recognition as Employee of the Quarter."

    Stan Ching, PE, former Northwest Director of Transportation, Earth Tech

  • “Julie has a thorough understanding of the SOQ process for Hawaii clients. She is detail-oriented, organized, and takes the initiative to get things done. You can count on Julie to be an effective partner in putting together a winning proposal!”

    Ann Hajnosz, former Managing Engineer, Brown and Caldwell

  • “As always, your extra efforts and dedication make our proposal efforts run smoothly and look relatively easy when they are most certainly not…especially herding all the cats on the NDAs and ensuring 100% compliance with the RFP requirements.”

    John Fern, Program Director, ECC

  • “I want to tell you how much I appreciate your efforts on behalf of Earth Tech and the Honolulu office. Your significant contribution means a lot to me and you have my sincere thanks.”

    Chuck Katz, PE, former Senior VP, West Region Manager, AECOM Environment (former West Region Manager, Earth Tech)

  • “…I especially want to let you all know that you have a very valuable and dedicated ‘Team Member’ in Julie Chen. Without her actively involved and working with me on these past proposals we have worked on through the JV, I don’t think we could have met the timelines or even get to where we won the first proposal. Ms. Chen is a ‘GREAT’ addition to the team and I for one appreciate her due diligence, attention to detail, and work ethic.”

    Mike Bray, Operations Manager, IAP Worldwide Services

  • "I have led innumerable proposal efforts over my 30-year career and I have to say that Julie is among the most professional and hard-working proposal specialists I have had the pleasure of working with. Preparing large proposals is one of the most difficult and stressful jobs in our business -- and Julie does it cheerfully and with enthusiasm. If I could just get her to leave Paradise, there is a promotion for her here in Colorado!"

    Ron Thorstad, PE, former Vice President of Transit, West District/Senior Section Manager, Earth Tech

  • "First and foremost, thank you for an amazing product. We have never submitted a SF330 of this caliber!”

    Confidential Client (a mid-size architectural and engineering firm)

  • “Julie's managerial, collaborative and communicative talent led our team through a complex, large proposal effort. In an extraordinary effort, she faced and overcame many challenges. Julie’s talent for networking, befriending, bonding, organizing, her decisiveness and ability to persuade, to team-build, her use of technology and her ability to think on her feet – are all of what she offers in marketing projects.”

    Jay Madigan, Treasurer, Lake Cane Restoration Society

CONTACT

Julie Chen, Owner

Proposal Guru / Chief Marketeer

Marketability, LLC

info@marketability.pro