Marketability, LLC provides professional marketing consulting services to A/E/C firms, including architects, engineers, contractors, construction managers, environmental consultants, planners, and vendors/suppliers. Our main focused areas of services are to make business connections, form strategic teaming arrangements, and assist our clients in managing and writing winning proposals. In addition, we provide marketing database management, business development, marketing, and communication services for A/E/C firms. We also offer consulting services to help professional trade associations and non-profit organizations grow and thrive.

As owner and “Proposal Guru / Chief Marketeer” of Marketability, Julie Chen has over 31 years of experience in proposal management/writing, business development, marketing database, marketing, public relations, and market research. Julie has provided professional marketing services to several Hawaii, national, and international multidisciplinary A/E/C companies for 27 years. She has excellent knowledge of A/E/C proposal and marketing protocols as well as general A/E/C management practices.

Julie has a strong foundation in strategizing, directing, and implementing all aspects of the pursuit and proposal preparation process. She has extensive experience in managing and preparing Federal/State/County indefinite delivery indefinite quantity (IDIQ)/one-off/task order proposal, Standard Form 330 (SF330), statement of qualifications (SOQ), DPW Form 120, Small Business Innovation Research (SBIR) grant application, and patent application. Julie is also skilled in marketing database management. She is an effective event planner and has exhibited at various trade shows, conferences, and educational fairs. Julie is known to be task-oriented, organized, attentive to detail, and interacts effectively with both internal and external clients.


  • Strategic Marketing Planning

  • Marketing and Business Development Implementation

  • Lead Identification, Generation and Tracking

  • Client Introduction and Meetings

  • Marketing Research and Analysis

  • Capture Plans

  • Proposal Management and Writing

  • Marketing and Proposal Training

  • Shortlist Interview Preparation

  • Proposal Debrief Request and Coordination

  • Database Management and Administration (project descriptions, staff resumes, contacts, images)

  • Marketing Collateral Creation and Maintenance

  • Press Releases, Publicity, Public Relations and Advertising

  • Corporate Identity and Branding

  • Award Package Creation and Promotions

  • Special Events and Trade Shows



Julie Chen, Owner

Proposal Guru / Chief Marketeer

Marketability, LLC